About me

I'm a product designer who specialises in making complex things feel clear. Not by removing complexity, but by giving it the right structure so that people can act with confidence, even under pressure.

Most of my work is for organisations where products have grown over time, complexity has accumulated, and the experience no longer matches the ambition. I come in to untangle that: rethink flows, challenge assumptions, and design solutions that hold up when real people use them in real situations.

At Air France–KLM, that means designing self-service kiosks that passengers actually trust, a customer care console that 5,000+ agents choose to use over their old workarounds, and a disruption screen at Schiphol that I validated through a lean experiment before it went live.

At E.ON Drive, it meant replacing a technical product catalogue with a guided flow that takes consumers through a complex purchase step by step. At adidas, it meant building a sustainability hub around evidence instead of marketing language, based on research that showed consumers had stopped believing corporate promises.

I work across the full range, from research and strategy to interaction design and component-level decisions. I'm most useful when there's a gap between what the business wants, what the system allows, and what users actually need. That's where I tend to find the most interesting problems.

I work as a freelance designer, usually embedded in product teams for longer engagements. If you're looking for someone to bring clarity to a complex product challenge, I'd be happy to talk.

Outside of design, I work as a portrait and studio photographer. It's a different discipline, but it sharpens the same instincts: observing how people behave, noticing what they don't say, and creating an environment where they feel comfortable enough to be themselves.